Prestige 164 Magazine (China) – Clock Delay by Bloomming
Dutch Design Featured in Chinese Lifestyle Magazine
Published in Prestige 164, August 2009
Chinese lifestyle magazine Prestige 164 featured Clock Delay, the experimental clock designed by Bas van Leeuwen for Dutch design studio Bloomming, in its “What’s Up” design section.
The publication highlighted Clock Delay as an unusual interpretation of timekeeping that transforms the familiar clock into a kinetic mechanical sculpture.
Clock Delay
Unlike conventional clocks that display time through hands on a flat dial, Clock Delay reveals the underlying mechanics of time itself.
The design consists of three rotating gears representing seconds, minutes, and hours. Rather than hiding the mechanism behind a clock face, the movement becomes the central visual element. Time is read at the point where the three rotating wheels align.
Constructed from stainless steel and aluminium, Clock Delay combines engineering, movement and visual poetry into a single object.
Featured in the “What’s Up” Design Section
Prestige 164 presented Clock Delay alongside a selection of international design innovations and lifestyle discoveries from around the world.
The magazine described the clock as a contemporary object that challenges conventional expectations of how a clock should look and function. By exposing its internal workings, Clock Delay invites users to slow down and engage with the passage of time in a more thoughtful way.
Design Philosophy
Clock Delay was created from the observation that modern products increasingly hide their workings behind smooth surfaces and digital interfaces.
By making the mechanism visible and essential to the reading of time, the design celebrates craftsmanship, engineering and curiosity. The clock encourages viewers to look beyond pure functionality and appreciate the beauty of mechanical movement.
Rather than offering an instant reading, Clock Delay asks for a moment of attention. The process of discovering the time becomes part of the experience.
Product Information
Product: Clock Delay
Designer: Bas van Leeuwen
Studio: Bloomming
Materials: Stainless steel and aluminium
Dimensions: Approximately 35 × 35 × 48 cm
Type: Mechanical-inspired kinetic clock
International Recognition
The appearance in Prestige 164 contributed to the growing international recognition of Clock Delay. During this period the design was featured in publications across Europe, North America and Asia, attracting attention for its unconventional approach to one of the most familiar household objects.
Clock Delay became one of the early projects that helped establish Bloomming’s reputation for creating products that combine conceptual thinking with playful interaction and strong visual identity.
Publication Details
Publication: Prestige 164
Country: China
Issue: August 2009
Section: What’s Up / Design
Featured Product: Clock Delay
Designer: Bas van Leeuwen
Studio: Bloomming
Image caption from the original publication
“Clock Delay by Bloomming reimagines the traditional clock as a visible mechanical construction. Three rotating gears representing hours, minutes and seconds intersect to reveal the time, turning a functional object into a kinetic sculpture.”
