Magazine

Echos Coiffure – Facet by Bloomming

Belgian Hairdressing Magazine Showcases Facet in a Contemporary Salon Interior

Published in Echos Coiffure, November–December 2010

Belgian professional hairdressing magazine Echos Coiffure featured Facet, the modular room divider designed by Mireille Meijs and Bas van Leeuwen for Bloomming, in a report about the renovation of M&Team Hairdressers in Wuustwezel, Belgium.

The article focused on the salon’s transformation into a more efficient, organised and calming environment. Within the redesigned interior, Facet was selected as a distinctive architectural element, separating the washing area from the styling space while maintaining openness and visual connection throughout the salon.

Facet

Facet is a modular room divider composed of individually rotatable geometric elements.

Each facet-shaped module can be adjusted independently, allowing the transparency of the divider to be customised across its surface. This creates an ever-changing interplay of light, privacy and pattern, giving the installation both a functional and sculptural presence.

The design combines spatial separation with visual openness, making it suitable for interiors where privacy is desired without sacrificing light or a sense of spaciousness.

Designed for Flexible Interiors

In the salon featured by Echos Coiffure, Facet was used to define different functional zones while preserving the bright, minimalist character of the interior.

The article notes that the individual polyester modules can be rotated independently, allowing the owner to transform the appearance of the divider according to inspiration and the desired level of openness. This flexibility makes Facet particularly suitable for commercial environments where interior layouts and visual experiences play an important role.

A Focal Point in a Minimalist Space

The renovated salon was designed around simplicity, efficiency and customer comfort.

Against a backdrop of white furniture and clean architectural lines, Facet introduced texture, depth and visual interest. Rather than acting as a conventional partition, the divider became a focal point within the space, demonstrating how functional elements can also contribute to the identity of an interior.

Product Information

Product: Facet
Designers: Mireille Meijs & Bas van Leeuwen
Brand: Bloomming
Category: Modular Room Divider
Material: High-quality synthetic material with stainless steel suspension system
Feature: Individually rotatable modules for adjustable transparency and privacy

Design Beyond Residential Spaces

The feature in Echos Coiffure illustrates Facet’s versatility beyond residential interiors.

Its ability to divide spaces without blocking light has made it a popular choice for hospitality, retail, office and wellness environments. The project demonstrates how a room divider can contribute not only to functionality but also to the overall atmosphere and visual identity of a commercial interior.

Publication Details

Publication: Echos Coiffure
Country: Belgium
Issue: November–December 2010
Article: Le temps, c’est du luxe
Featured Product: Facet
Designers: Mireille Meijs & Bas van Leeuwen
Brand: Bloomming
Project Location: M&Team Hairdressers, Wuustwezel, Belgium

Original publication summary

‘In a feature about the renovation of M&Team Hairdressers, Echos Coiffure highlighted Facet by Bloomming as a distinctive white room divider separating the shampoo area from the styling space. The article noted that the individual modules can be adjusted independently, allowing the partition to be transformed according to the desired level of openness.’

Andmag – Clock Delay by Bloomming

Turkish Lifestyle Magazine Highlights an Unconventional Dutch Clock

Published in Andmag, October 2008

Turkish lifestyle magazine Andmag featured Clock Delay, the experimental clock designed by Bas van Leeuwen for Dutch design studio STUDIObloomm (later Bloomming), in its design and trend section.

The publication presented Clock Delay as an innovative response to a modern culture of consumption, drawing attention to the clock’s exposed mechanics and unconventional way of displaying time.

Clock Delay

Clock Delay challenges the familiar image of a clock.

Rather than relying on traditional hands and a printed dial, the design uses three separate rotating wheels that represent:

• Hours
• Minutes
• Seconds

The current time is revealed at the point where the three wheels intersect. This unusual approach transforms the act of reading time into a more conscious and engaging experience.

Constructed from stainless steel and aluminium, the clock exposes the mechanical process normally hidden inside conventional timepieces.

Design Inspired by a Throwaway Society

According to the article, the concept behind Clock Delay emerged from the observation that many products are purchased, used and discarded without any appreciation for how they work.

The designers sought to counter this tendency by creating an object that celebrates technology and mechanical ingenuity rather than concealing it.

By making the movement visible, Clock Delay encourages people to reconnect with the fascination of mechanisms and craftsmanship.

No Clock Hands Required

One of the most distinctive features of Clock Delay is the complete absence of traditional clock hands.

Instead, the interaction between the rotating gears becomes the display itself. The time is determined by observing where the hour, minute and second wheels meet.

This unconventional method gives the clock a sculptural presence while maintaining its practical function.

Design as Conversation

More than a tool for measuring time, Clock Delay was conceived as a conversation piece.

Its exposed structure, moving components and industrial appearance invite curiosity and encourage viewers to spend time understanding how the object works. The design rewards observation, making the passage of time visible in a way that conventional clocks rarely do.

Product Information

Product: Clock Delay
Designer: Bas van Leeuwen
Studio: STUDIObloomm / Bloomming
Materials: Stainless steel and aluminium
Dimensions: Approximately 35 × 35 × 48 cm
Category: Clock / Kinetic Sculpture

International Recognition

The appearance in Andmag contributed to the growing international attention Clock Delay received during 2008 and 2009. The project was featured in publications across Europe, North America and Asia and became one of Bloomming’s most widely published early designs.

The clock’s combination of mechanical honesty, conceptual thinking and sculptural aesthetics resonated with editors looking for products that challenged conventional expectations.

Publication Details

Publication: Andmag
Country: Turkey
Issue: October 2008
Section: Trend
Featured Product: Clock Delay
Designer: Bas van Leeuwen
Studio: STUDIObloomm / Bloomming

Original publication summary

“Clock Delay is an unusual clock that displays hours, minutes and seconds on three separate rotating wheels. Designed in stainless steel and aluminium, it was created as a response to a culture in which products are bought, used and discarded without appreciation for the technology behind them.”

Beau Monde – Facet by Bloomming

Dutch Lifestyle Magazine Features Facet in a Rising Culinary Destination

Published in Beau Monde, January 2011

Dutch lifestyle magazine Beau Monde featured Facet, the modular room divider designed by Mireille Meijs and Bas van Leeuwen for Bloomming, in its culinary guide to the most promising restaurant destinations of 2011.

The publication highlighted Restaurant Le Défi in Sprang-Capelle as one of the Netherlands’ rising gastronomic stars and showcased Facet as an integral part of the restaurant’s interior. The sculptural divider appears in the dining room, where it subtly separates spaces while preserving openness and light.

Facet

Facet is a modular room divider composed of individually rotatable geometric elements.

Each module can be adjusted independently, allowing users to create unique patterns of transparency, light and privacy. The result is a dynamic architectural surface that continuously changes appearance depending on the viewing angle and the position of the individual facets.

Unlike traditional partitions, Facet creates separation without completely closing off a space, making it particularly suited to hospitality environments.

Creating Atmosphere Through Space

Restaurants rely on carefully balanced atmospheres. Guests often appreciate a sense of intimacy while still feeling connected to the surrounding environment.

Facet addresses this challenge by dividing spaces visually rather than physically. The semi-transparent structure filters views, softens sightlines and creates distinct zones within larger interiors while maintaining an open and welcoming character.

Design for Hospitality Interiors

The installation at Restaurant Le Défi demonstrates how Facet can contribute to a refined dining experience.

Its geometric pattern introduces visual interest while the adjustable modules allow the degree of openness to be tailored to the space. The divider functions simultaneously as an architectural element, a decorative feature and a practical tool for defining areas within the restaurant.

Product Information

Product: Facet
Designers: Mireille Meijs & Bas van Leeuwen
Brand: Bloomming
Category: Modular Room Divider
Material: High-quality synthetic material with stainless steel suspension system
Feature: Individually rotatable modules for adjustable transparency and privacy

Design Meets Fine Dining

By appearing in one of the Netherlands’ leading lifestyle magazines, Facet reached an audience interested not only in design, but also in luxury experiences, hospitality and contemporary living.

The feature demonstrated how thoughtful interior design can enhance the atmosphere of a restaurant and contribute to the overall guest experience without compromising openness or natural light.

Publication Details

Publication: Beau Monde
Country: The Netherlands
Issue: January 2011
Section: Culinair
Featured Product: Facet
Designers: Mireille Meijs & Bas van Leeuwen
Brand: Bloomming
Location Featured: Restaurant Le Défi, Sprang-Capelle

Original publication summary

“Beau Monde featured Restaurant Le Défi as one of the Netherlands’ rising culinary destinations. The accompanying interior photograph showcased Facet by Bloomming, a modular room divider that creates elegant separation within the dining space while maintaining openness, light and visual connection.”

Living Design – Clock Delay by Bloomming

Danish Design Magazine Highlights an Unconventional Way of Telling Time

Published in Living Design, Winter 2008/2009

Danish interior and design magazine Living Design featured Clock Delay, the experimental clock designed by Bas van Leeuwen for Dutch design studio Bloomming, in a special editorial exploring innovative contemporary clock designs.

Presented within a curated selection of unusual timepieces, Clock Delay stood out for its exposed mechanics and sculptural interpretation of time.

Clock Delay

Rather than hiding the mechanism behind a clock face, Clock Delay makes the movement itself the centrepiece.

The design consists of three rotating gears representing:

• Hours
• Minutes
• Seconds

As the gears rotate, the current time can be read where the three wheels intersect. Traditional clock hands become unnecessary, allowing the mechanics to become both the function and the visual expression of the object.

Constructed from stainless steel and aluminium, Clock Delay occupies the space between product design, engineering and kinetic sculpture.

Featured in “Clockwise”

The magazine’s editorial, titled “Clockwise”, explored the many ways contemporary designers reinterpret our perception of time.

Clock Delay was selected as one of the most distinctive examples because of its visible mechanical construction and unconventional reading method. While many modern clocks focus on simplification, Clock Delay reveals complexity and celebrates the beauty of movement.

The publication described the clock as consisting of three gears for hours, minutes and seconds that visually indicate time through their interaction.

Design Philosophy

Clock Delay was developed from the idea that modern products often conceal how they work.

By exposing the mechanism, the design encourages curiosity and appreciation for engineering. The clock transforms the normally invisible process of measuring time into something that can be observed and enjoyed.

Reading the time requires a moment of attention, making users more aware of the passage of time itself.

This approach reflects Bloomming’s broader design philosophy: creating objects that invite interaction, provoke thought and reveal their function rather than hiding it.

A Mechanical Sculpture

Beyond its practical purpose, Clock Delay functions as a moving sculpture. The continuously rotating gears create an ever-changing composition of lines, numbers and shadows.

The result is an object that becomes a focal point within an interior while simultaneously performing its role as a clock.

Product Information

Product: Clock Delay
Designer: Bas van Leeuwen
Studio: Bloomming
Materials: Stainless steel and aluminium
Dimensions: Approximately 35 × 35 × 48 cm
Category: Clock / Kinetic Sculpture

International Recognition

The feature in Living Design added to a growing list of international publications that recognised Clock Delay for its originality. The design appeared in magazines throughout Europe, North America and Asia, helping establish Bloomming as a studio known for combining conceptual thinking with strong visual design.

Clock Delay remains one of the most distinctive early projects created by the studio.

Publication Details

Publication: Living Design
Country: Denmark
Issue: Winter 2008/2009
Section: Clockwise
Featured Product: Clock Delay
Designer: Bas van Leeuwen
Studio: Bloomming

Original publication summary

“Delay by Dutch design studio Bloomming is a clock that does away with convention. Consisting of three gears for hours, minutes and seconds, it displays time through the movement and interaction of its rotating wheels.”

IdN – International Designers Network, Volume 15 Number 1, 2008

IdN (International Designers Network) is a Hong Kong-based international design magazine founded in 1992, distributed across more than 40 countries and widely regarded as one of the most influential graphic design and visual communication publications in the world. The magazine covers graphic design, illustration, typography, motion graphics and creative culture, with a strong focus on emerging and established talent from across the global design community. Volume 15 Number 1 (2008) is a double feature issue covering The Semiotics of Illustration and a Music and Images Special, with a bonus interactive DVD included.

Within this issue, pages 101 to 105 feature a multi-page editorial report on Dutch Design Week 2007, written by Petra von Mel and titled “Dutch Designers Buck Bleak Trend.” The article takes the theme of Dutch Design Week ’07 — “Design Works” — as its starting point, arguing that Dutch designers reject dystopian visions of the future in favour of pragmatic, human-centred and optimistic approaches to design.

Dutch Designers Buck Bleak Trend – The Article

The feature opens with a bold typographic spread introducing the article’s argument: that while Hollywood and popular culture tend to depict the future as a dark and chaotic place, the designers shown at Dutch Design Week 2007 in Eindhoven demonstrated that design holds the key to an ever-improving quality of life. The article profiles several Dutch designers exhibited at the event, using their work to illustrate the broader character of Dutch design — functional, conceptual, clear and never over-elaborate, yet always surprising.

Designers featured in the article alongside Bloomming include Michiel van der Kley, whose work is presented at the opening of the piece, and other participants in Dutch Design Week 2007 including Bart Hess and Angela Jansen.

Mireille Meijs and Light Facet

On page 105, the article profiles Mireille Meijs as one of the talented young designers whose work exemplifies the Dutch design spirit. The editorial describes Light Facet as a snowflake-like window shade with a poetic twist, and frames it as Meijs’s response to her instinctive urge to design objects that improve life. The article explains that the inspiration for Light Facet came from a friends’ gathering at her home, where sunlight was pouring through the window. Since she considers sunlight too beautiful to be blocked entirely by ordinary curtains, she developed a product that people can adjust according to how many rays of light they want to enter the room.

The article places Meijs’s design philosophy clearly within its Dutch context. She is quoted describing Dutch design as strongly conceptual, simple and clear, but always surprising — and noting that compared to other design traditions, Dutch designers tend to be very down-to-earth. The feature characterises her as a designer who finds solutions for different situations, driven by a desire to make things more beautiful and brighter.

Multiple photographs of Light Facet are shown across the spread, including large-scale installation views showing the product suspended from a ceiling in what appears to be an exhibition setting at Dutch Design Week. The images show visitors interacting with and walking around the installation, conveying the product’s physical scale and its ability to transform an interior space. Close-up photographs show the individual faceted, diamond-shaped leaves in detail, demonstrating how their geometry creates shifting patterns of light and shadow.

Publication Context

The article appears in IdN alongside coverage of Dutch Design Week 2007 as part of a broader editorial interest in the Dutch design scene and its global relevance. The framing of the feature — Dutch designers as optimistic pragmatists who use design to improve everyday life — positions Light Facet and its designer within a wider cultural narrative about the character and international standing of Dutch design.

IdN’s international distribution meant that this feature introduced Mireille Meijs and Light Facet to a readership of graphic designers, creative directors, art directors and design professionals across Asia, Europe, North America and beyond — audiences not typically reached by Dutch interior design or architecture publications.

Publication Details

Publication: IdN – International Designers Network
Volume: 15, Number 1
Year: 2008
Article title: Dutch Designers Buck Bleak Trend
Author: Petra von Mel
Pages: 101–105
Product featured: Light Facet room divider / window shade
Designer featured: Mireille Meijs
Company: Bloomming
Context: Dutch Design Week 2007, Eindhoven, the Netherlands
Category: International graphic design and visual culture magazine

Why this feature mattered

IdN’s international reach and its audience of creative professionals across Asia and the wider world made this feature particularly significant for Bloomming. The article placed Light Facet within a serious editorial discussion about the philosophy and character of Dutch design, presenting it not simply as a product but as the outcome of a considered design process rooted in everyday observation and a genuine desire to improve life. Being featured in IdN alongside other notable participants in Dutch Design Week 2007 gave Bloomming visibility in an international creative community well beyond the Netherlands, at a pivotal early stage in the studio’s development.

Lourens Magazine – Reflections by Bloomming

Dutch Lifestyle Magazine Features Bloomming’s Sculptural Steel Vases

Published in Lourens Magazine, Winter 2010

Dutch lifestyle publication Lourens Magazine featured Reflections, the sculptural vase collection designed by Mireille Meijs for Bloomming, in its home and interior design section.

Presented alongside a curated selection of luxury home accessories and contemporary design objects, Reflections was highlighted for its distinctive geometric form and architectural appearance.

Reflections

Reflections transforms the traditional vase into a sculptural object.

Crafted from folded stainless steel, the design consists of faceted surfaces that create constantly changing reflections of light and surroundings. The angular geometry gives the vases a strong architectural presence while maintaining an elegant and minimalist character.

Even when not holding flowers, the objects function as standalone design pieces that interact with their environment through reflection, shadow and perspective.

Inspired by Geometry

The design language of Reflections reflects Bloomming’s ongoing exploration of faceted forms, geometry and spatial perception.

Each surface captures and reflects its surroundings differently, causing the appearance of the vase to change depending on the viewer’s position and the available light. This dynamic quality gives the object a sense of movement despite its static form.

Functional Sculpture

While fully functional as flower vases, Reflections was designed to blur the boundary between product design and sculpture.

The folded metal construction creates a striking silhouette that draws attention whether displayed individually or as a pair. The design demonstrates how everyday objects can become architectural elements within an interior.

Product Information

Product: Reflections
Designer: Mireille Meijs
Brand: Bloomming
Category: Vase / Decorative Object
Material: Stainless steel
Finish: Brushed metal
Design: Faceted geometric construction

International Design Language

Reflections formed part of a broader collection of geometric designs developed by Bloomming during this period. The project explored themes of light, reflection and form that would later become central to many of the studio’s internationally published works.

The feature in Lourens Magazine positioned Reflections within a growing movement of contemporary Dutch design characterised by experimentation, craftsmanship and architectural thinking.

Publication Details

Publication: Lourens Magazine
Country: The Netherlands
Issue: Winter 2010
Section: Home Sweet Home
Featured Product: Reflections
Designer: Mireille Meijs
Brand: Bloomming

Original publication summary

‘Lourens Magazine featured Reflections by Bloomming in its home design section, describing the collection as striking steel vases. Designed by Mireille Meijs, the faceted objects combine geometric form, reflective surfaces and sculptural presence, transforming a functional vase into an architectural design piece.’

Grazia Casa – Clock Delay by Bloomming

Clock Delay Featured Among Contemporary Interpretations of Time

Published in Grazia Casa, Italy, 2009

Italian interiors and lifestyle magazine Grazia Casa featured Clock Delay, the experimental clock designed by Bas van Leeuwen for Bloomming, in a curated selection of innovative clock designs.

Presented alongside works by renowned contemporary designers, Clock Delay was highlighted for its ability to transform the familiar concept of a clock into a captivating mechanical object.

An Extraordinary Everyday Object

Under the heading “Eccezionale quotidiano” (“Extraordinary Everyday”), Grazia Casa described Clock Delay as:

“An experiment that captures the eye.”

The publication recognised the design for challenging traditional expectations of timekeeping and for turning a functional household object into a visual experience.

Clock Delay

Unlike conventional clocks, Clock Delay does not use hands or a traditional clock face.

Instead, the clock consists of three rotating wheels representing:

• Hours
• Minutes
• Seconds

As the gears slowly rotate, the current time can be read at the point where the three wheels intersect. The mechanism itself becomes the display, exposing the normally hidden workings of a clock.

Constructed from stainless steel and aluminium, Clock Delay combines engineering, movement and sculpture in a single object.

Design Philosophy

Clock Delay was created from a fascination with the beauty of mechanisms and the growing tendency of modern products to hide their inner workings.

Rather than disguising technology, the design celebrates it. The visible gears, moving elements and exposed construction encourage curiosity and invite viewers to engage with the object.

Reading the time becomes a small ritual rather than an instant glance.

The project reflects Bloomming’s early interest in creating products that combine conceptual thinking, interaction and craftsmanship.

Part of a Larger Discussion About Time

The Grazia Casa feature explored different contemporary approaches to representing time, from minimalist clocks to conceptual experiments.

Clock Delay stood out because it reveals the mechanics behind timekeeping rather than simplifying or concealing them. The design demonstrates that a clock can be both a functional object and a conversation piece.

Product Information

Product: Clock Delay
Designer: Bas van Leeuwen
Studio: Bloomming
Materials: Stainless steel and aluminium
Dimensions: Approximately 35 × 35 × 48 cm
Category: Clock / Kinetic Sculpture

International Recognition

The feature in Grazia Casa contributed to the growing international visibility of Clock Delay. During this period the design appeared in magazines and publications across Europe, North America and Asia, becoming one of Bloomming’s most widely published early products.

Its unconventional interpretation of time and mechanics resonated with editors looking for design objects that went beyond pure functionality.

Publication Details

Publication: Grazia Casa
Country: Italy
Year: 2009
Section: Collezione Privata
Featured Product: Clock Delay
Designer: Bas van Leeuwen
Studio: Bloomming

Original publication caption

“Clock Delay by Bas van Leeuwen (Bloomming). An extraordinary experiment that captures the eye.”

Elsevier Thema Interieur (October 2009)

Modern Time – Clock Delay by Bloomming

Published in Elsevier Thema Interieur, October 2009

In its overview of contemporary clock design, Elsevier selected Clock Delay by Dutch design studio Bloomming as one of the most remarkable interpretations of timekeeping.

The article explores how modern designers challenge the traditional clock, creating objects that do more than simply display the time. Among designs that use words, minimalist dials and reinterpretations of classic pendulum clocks, Clock Delay stood out for exposing the mechanics of time itself.

Modern Time

The newest generation of clocks does not always reveal the time at a glance. Instead, designers invite users to slow down, observe and interact with the object.

Clock Delay embraces this philosophy by turning timekeeping into a visual experience.

Unlike conventional clocks, Clock Delay consists of three large rotating gear wheels representing:

• Seconds
• Minutes
• Hours

As the gears rotate, the current time can be determined by observing where the three indicators align. Rather than presenting time instantly, the clock encourages a moment of reflection and understanding.

Clock Delay by Bloomming

Elsevier describes Clock Delay as an object that resembles an instrument from a distant era.

Constructed from stainless steel and aluminium, the clock exposes its complete mechanism. Every movement is visible, transforming the hidden workings of a clock into the central design feature.

The result is both functional and sculptural: a mechanical object that continuously demonstrates how time is measured.

Original Article Reference

The publication featured Clock Delay as item number six in its selection of innovative contemporary clocks:

“It looks like an instrument from long-forgotten times, but Delay by the Dutch studio Bloomming is hypermodern. The clock consists of three large gears for the seconds, minutes and hours.”

Product Information

Product: Clock Delay
Designer: Bas van Leeuwen
Studio: Bloomming
Materials: Stainless steel and aluminium
Function: Mechanical time display through rotating gear systems
Year: 2008–2009

Why It Matters

Clock Delay represents an important early Bloomming project and demonstrates the studio’s fascination with revealing hidden systems rather than concealing them.

By exposing the mechanics of time, the design invites users to reconnect with technology and craftsmanship in an age where products increasingly function as closed black boxes.

Publication Details

Publication: Elsevier Thema Interieur
Issue: October 2009
Section: Moderne Tijd (Modern Time)
Featured Product: Clock Delay
Designer: Bas van Leeuwen
Company: Bloomming

Frits Magazine – Ring One by Bloomming

Eindhoven Design Duo Featured in Frits Magazine

Published in Frits Magazine, June–July 2009

Dutch lifestyle magazine Frits featured Ring One, the iconic interlocking ring design created by Bas van Leeuwen and Mireille Meijs of Bloomming, in its “Favorits” section highlighting notable products from Eindhoven and the surrounding region.

The publication introduced the young Eindhoven-based designers and their innovative interpretation of a traditional symbol of connection and commitment.

Ring One

Ring One consists of two complementary rings: a men’s version and a women’s version. Individually, each ring has a distinct shape. Together, they fit perfectly and form a single unified object.

The design explores the idea that two individuals can maintain their own identity while simultaneously becoming part of something larger. Rather than using decorative symbolism, the concept is expressed through the physical interaction of the rings themselves.

When placed together, the two rings interlock seamlessly, creating a visual representation of connection, partnership and unity.

Design Concept

The strength of Ring One lies in its simplicity. The rings are designed as two separate objects that only reveal their full meaning when combined.

This interaction transforms the jewellery from a decorative accessory into a tangible expression of a relationship. The design demonstrates how form can communicate an idea without the need for additional ornamentation.

The project reflects Bloomming’s early design philosophy: creating products in which concept, functionality and aesthetics are inseparable.

Materials and Availability

According to the publication, Ring One was available in:

• Silver
• Gold
• White gold

The rings were produced in a range of sizes and could be purchased either as a pair or individually.

Eindhoven Design

At the time of publication, Bas van Leeuwen and Mireille Meijs had recently graduated from the Design Academy Eindhoven and were building the foundation of what would become Bloomming.

Ring One attracted attention for its clear concept and elegant execution, earning coverage in design magazines and publications both in the Netherlands and internationally.

Product Information

Product: Ring One
Designers: Bas van Leeuwen & Mireille Meijs
Studio: Bloomming
Category: Jewellery / Wedding Rings
Materials: Silver, Gold, White Gold
Year: 2009

Publication Details

Publication: Frits Magazine
Country: The Netherlands
Issue: June–July 2009
Section: Favorits
Featured Product: Ring One
Designers: Bas van Leeuwen & Mireille Meijs

Original publication summary

“Behind the name Bloomming are the young Eindhoven designers Bas van Leeuwen and Mireille Meijs. Their Ring One consists of a men’s and a women’s ring that form a single unit together and reinforce one another. Available in silver, gold and white gold.”

Inside Information Verlichting

100% Design Rotterdam 2010

In 2010, Dutch trade publication Inside Information Verlichting reported on the eighth edition of 100% Design Rotterdam, one of the Netherlands’ leading events for interior design, architecture and lighting. The article reviewed the exhibition and highlighted several notable products and exhibitors that stood out during the event.

Design and Lighting at 100% Design

The article describes how every June a large part of the Dutch creative industry gathers at the iconic Van Nelle Ontwerpfabriek in Rotterdam. Since relocating from the Cruise Terminal to this architectural landmark, the event had evolved into an important meeting point for interior brands, furniture manufacturers, lighting companies and designers.

While the author notes that the 2010 edition was somewhat smaller than previous years, the exhibition still presented a wide range of innovative products and design concepts.

Lightfacet Highlighted as an Eye-Catcher

Among the products featured in the article was Lightfacet, designed by Bas van Leeuwen.

A large photograph accompanies the text, showing a close-up of the distinctive faceted modules that characterise the design.

The caption reads:

“Een eyecatcher op de Campsites: de bijzondere zonwering/ruimtescheider Lightfacet, ontworpen door Bas van Leeuwen.”

Translated:

“An eye-catcher at the Campsites section: the remarkable sun-shading and room-dividing system Lightfacet, designed by Bas van Leeuwen.”

A New Approach to Space and Light

By describing Lightfacet as both a sun-shading solution and a room divider, the article highlights one of the product’s defining characteristics: its ability to function simultaneously as an architectural screen and a dynamic light-control system.

The modular structure allows individual elements to be opened and closed, enabling users to influence transparency, privacy and the interaction of light and shadow within a space. Rather than acting as a static partition, Lightfacet transforms according to its surroundings and the preferences of the user.

Recognition Within a Professional Design Context

The inclusion of Lightfacet in a professional publication focused on lighting and architecture is significant because it positioned the design beyond the traditional furniture and interior design categories. The product was recognised not only as a decorative object but also as an innovative architectural element capable of influencing daylight, spatial perception and user experience.

Being singled out as an “eye-catcher” at one of the Netherlands’ most important design exhibitions further reinforced the growing visibility of Bloomming’s work within the professional design community.

Publication details

Publication: Inside Information Verlichting
Country: Netherlands
Year: 2010
Author: Henk-Jan Hoekjen
Feature: Review of 100% Design Rotterdam 2010
Product featured: Lightfacet
Designer credited: Bas van Leeuwen
Event: 100% Design Rotterdam
Location: Van Nelle Ontwerpfabriek, Rotterdam, The Netherlands

Why this feature mattered

This publication demonstrates how Lightfacet attracted attention not only from interior design media but also from professionals working in architecture and lighting. By highlighting the product as one of the visual standouts of 100% Design Rotterdam, the article recognised Lightfacet’s unique ability to bridge the disciplines of spatial design, daylight management and decorative architecture—qualities that would become central to the continued development of the Bloomming collection.