Аэрофлот Бортовой Журнал / Aeroflot Inflight Magazine
Aeroflot Inflight Magazine is the official in-flight publication of Aeroflot – Russian Airlines, distributed to passengers across the airline’s domestic and international network. Published monthly, the magazine covers travel, culture, lifestyle and design, reaching a broad audience of business and leisure travellers throughout Russia and beyond.
The March 2013 issue marks a significant milestone: Aeroflot’s 90th anniversary, celebrated on the cover with archival imagery spanning the airline’s history from Soviet-era propaganda posters to contemporary cabin interiors.
My Other Half – A Design Feature on Romantic Gifts
Pages 102–106 of the issue contain a multi-page design feature titled “Половинка моя!” (“My Other Half!”), written by Katerina Afonchenkova. The article explores how contemporary designers are reimagining romantic gifts — objects that hint at deep feeling while remaining genuinely useful and considered. The feature presents eleven numbered products, each selected for its clever concept and design quality.
The editorial premise is built around the idea of pairing: gifts designed for two people, where each half belongs to the other. Products range from a dual-reservoir teapot by Polish designer Ewa Sendecka, to a heart-shaped anatomical wine decanter, to a set of lovers’ gloves connected by a shared mitten, to a kinetic wooden heart sculpture by British artist Martin Smith.
Bloomming in the Feature
Among the eleven products presented, Bloomming’s interlocking ring collection is featured as item 8. The rings are described as gold or silver jewelry sets from the Dutch team Bloomming. The editorial highlights the defining characteristic of the One collection: each piece can only connect with its own counterpart. The interlocking mechanism means that no two rings from different pairs can be joined — making the set a literal, physical expression of exclusivity and belonging.
The rings are presented alongside a bold red heart sculpture, visually reinforcing the romantic theme of the spread. Their clean, minimal form contrasts with the more elaborate objects in the feature, allowing the concept — rather than decoration — to carry the emotional weight.
The One Collection: Jewelry as Commitment
The One collection by Bloomming translates the idea of a unique bond into a wearable object. The interlocking rings are engineered so that each pair fits together precisely, and only together. This mechanical exclusivity makes the collection not just a piece of jewelry, but a statement: two rings that belong to each other and to no one else.
By including the collection in a feature about romantic design gifts, the Aeroflot editors positioned the One rings alongside some of the most inventive couples-oriented products on the international design market in early 2013.
Reach and Context
As an inflight magazine distributed across Aeroflot’s network, this publication reached a substantial international readership at a moment when Aeroflot was one of Europe’s largest airlines by passenger volume. The March 2013 issue, timed around Valentine’s Day gift-giving, placed Bloomming’s work in front of a diverse, design-aware audience across Russia, Europe and beyond.
The feature appeared in the “Дело вкуса / Дизайн” (Matter of Taste / Design) section, a recurring editorial slot dedicated to highlighting notable product design from international studios and designers.
Publication details
Publication: Аэрофлот Бортовой Журнал / Aeroflot Inflight Magazine
Section: Дело вкуса / Дизайн (Matter of Taste / Design)
Article title: Половинка моя! (My Other Half!)
Author: Katerina Afonchenkova
Issue: March 2013
Pages: 102–106
Product featured: One – Interlocking Ring Collection
Company: Bloomming
Designers: Bas van Leeuwen & Mireille Meijs
Category: Inflight lifestyle and design magazine
Why this feature mattered
Placement in an airline inflight magazine represents a distinct form of editorial reach. Unlike design press read primarily by industry professionals, inflight publications are consumed by a general audience with broad purchasing power and an appetite for lifestyle and gift ideas. The March 2013 timing — shortly after Valentine’s Day gift guides would have been relevant — meant the One collection was presented to readers in a mindset receptive to meaningful, design-led gifts. The feature reinforced Bloomming’s growing international profile and placed the One collection in a context that emphasized its emotional concept as much as its aesthetic qualities.
