Inside Information Verlichting
100% Design Rotterdam 2010
In 2010, Dutch trade publication Inside Information Verlichting reported on the eighth edition of 100% Design Rotterdam, one of the Netherlands’ leading events for interior design, architecture, and lighting. The article reviewed the exhibition and highlighted several notable products and exhibitors that stood out during the event.
Design and Lighting at 100% Design
The article describes how every June a large part of the Dutch creative industry gathers at the iconic Van Nelle Ontwerpfabriek in Rotterdam. Since relocating from the Cruise Terminal to this architectural landmark, the event had evolved into an important meeting point for interior brands, furniture manufacturers, lighting companies, and designers.
While the author notes that the 2010 edition was somewhat smaller than previous years, the exhibition still presented a wide range of innovative products and design concepts.
Lightfacet Highlighted as an Eye-Catcher
Among the products featured in the article was Lightfacet, designed by Bas van Leeuwen.
A large photograph accompanies the text, showing a close-up of the distinctive faceted modules that characterize the design.
The caption reads:
“Een eyecatcher op de Campsites: de bijzondere zonwering/ruimtescheider Lightfacet, ontworpen door Bas van Leeuwen.”
Translated:
“An eye-catcher at the Campsites section: the remarkable sun-shading and room-dividing system Lightfacet, designed by Bas van Leeuwen.”
A New Approach to Space and Light
By describing Lightfacet as both a sun-shading solution and a room divider, the article highlights one of the product’s defining characteristics: its ability to function simultaneously as an architectural screen and a dynamic light-control system.
The modular structure allows individual elements to be opened and closed, enabling users to influence transparency, privacy, and the interaction of light and shadow within a space. Rather than acting as a static partition, Lightfacet transforms according to its surroundings and the preferences of the user.
Recognition Within a Professional Design Context
The inclusion of Lightfacet in a professional publication focused on lighting and architecture is significant because it positioned the design beyond the traditional furniture and interior design categories. The product was recognized not only as a decorative object but also as an innovative architectural element capable of influencing daylight, spatial perception, and user experience.
Being singled out as an “eye-catcher” at one of the Netherlands’ most important design exhibitions further reinforced the growing visibility of Bloomming’s work within the professional design community.
Publication details
Publication: Inside Information Verlichting
Country: Netherlands
Year: 2010
Author: Henk-Jan Hoekjen
Feature: Review of 100% Design Rotterdam 2010
Product featured: Lightfacet
Designer credited: Bas van Leeuwen
Event: 100% Design Rotterdam
Location: Van Nelle Ontwerpfabriek, Rotterdam, The Netherlands
Why this feature mattered
This publication demonstrates how Lightfacet attracted attention not only from interior design media but also from professionals working in architecture and lighting. By highlighting the product as one of the visual standouts of 100% Design Rotterdam, the article recognized Lightfacet’s unique ability to bridge the disciplines of spatial design, daylight management, and decorative architecture—qualities that would become central to the continued development of the Bloomming collection.
