The Best of 2011 – Novelties magazine for architects and other creative professionals
The Best of 2011 (Het Beste van 2011) is a Dutch-language novelties magazine compiled for architects and other creative professionals, published in January 2012. The publication was assembled by advertisers active in the architecture and design sector, and distributed to a professional audience of architects, interior designers, and creative practitioners in the Netherlands. The magazine presents a selection of notable products, materials, and design solutions introduced or highlighted during 2011, serving as a reference tool for professionals seeking innovative solutions for architectural and interior design projects.
Three Dimensions, Endless Possibilities – Three Dimensions, Endless Possibilities
Pages 4 and 5 of the magazine feature a two-page spread for 3form, headlined “Three Dimensions, Endless Possibilities” (Drie Dimensies, Grenzeloze Mogelijkheden). The feature presents three of 3form’s modular three-dimensional product lines — Shapes, Ditto, and Facet — as a cohesive family of architectural solutions that allow designers to play with structure, form, color, shadow, and light using durable and translucent materials.
The opening spread is anchored by a striking full-page photograph of the Ditto system installed as a large-scale screen against a cobalt blue wall, with an Eames DAR chair placed in front, emphasizing the product’s architectural scale and visual presence.
Facet by Bloomming
Within the feature, Facet is described as a fully modular system for dividing spaces or decorating window partitions, with unlimited design possibilities. The article specifically credits the product to the young, talented duo Bas van Leeuwen and Mireille Meijs, from the creative design label Bloomming. This is one of the few instances in the 3form promotional context where Bloomming is named explicitly as the originating design studio, giving the designers direct credit alongside the manufacturer.
The article explains that Facet’s three-dimensional elements can each rotate individually through 360 degrees, allowing users to compose a unique, interactive pattern on an equally unique system. The product is described as ideal for application in restaurants, bars, retail environments, wellness centers, and office interiors. The second page of the spread features a close-up photograph of Facet installed in a restaurant setting, shown alongside a long dining table with pendant lamps, illustrating how the screen functions as both a spatial divider and a decorative surface in a high-end hospitality interior.
3form as Manufacturer and Partner
The feature presents 3form as a leading designer and manufacturer of award-winning, environmentally responsible materials and solutions for architecture and design. The innovative Varia Ecoresin system — the material platform underlying Facet and the other products in the feature — encapsulates fabrics, organic materials, and textures within translucent resin panels, and is applicable for walls, doors, hanging installations, lighting elements, and other innovative architectural applications. The Ditto product, also shown in the spread, is noted as being composed of 40% recycled material, reflecting 3form’s broader commitment to sustainability.
Publication Context
The Best of 2011 was distributed at the start of 2012 as a professional reference for the Dutch architecture and interior design market. Its audience — architects and creative professionals — represents the primary specification audience for products like Facet. Inclusion in a publication of this kind, positioned explicitly as a best-of survey for the year just concluded, placed Facet among the products considered most noteworthy by manufacturers and suppliers active in the Dutch design sector during 2011.
The cover of the magazine itself features a dramatically lit purple installation of another three-dimensional modular wall product, reinforcing the broader editorial theme of texture, light, and spatial transformation that runs through the issue.
Publication Details
Publication: The Best of 2011 – Novelties magazine for architects and other creative professionals
Publisher: compiled by advertisers; distributed to architecture and design professionals
Issue: January 2012
Pages: 4–5
Feature title: Three Dimensions, Endless Possibilities
Product featured: Facet room divider
Designers: Bas van Leeuwen & Mireille Meijs
Company: Bloomming
Manufacturer: 3form
Category: Dutch professional architecture and design novelties magazine
Why this feature mattered
The Best of 2011 reached architects and interior designers at the moment they were assessing new products and planning upcoming projects — making it an effective specification-oriented platform. The explicit naming of Bloomming as the creative design label behind Facet, within what was otherwise a 3form manufacturer feature, was a meaningful acknowledgment of the designers’ role. The feature reinforced Facet’s positioning as a premium architectural product suitable for demanding commercial interiors, and placed it firmly within the professional Dutch design specification market at the start of 2012.
