Excellent – Reflections by Bloomming
Dutch Lifestyle Magazine Highlights Reflections During Dutch Design Week 2010
Published in Excellent Magazine, 2010
Dutch lifestyle and interior magazine Excellent featured Reflections, the sculptural vase collection designed by Karin van der Zanden for Bloomming, in its coverage of Dutch Design Week 2010.
Presented among emerging talents and established names from the Dutch design scene, Reflections was selected as an example of contemporary design that combines geometric precision with a strong visual presence. The magazine showcased the collection alongside furniture, glass objects, and other noteworthy designs exhibited during the event.
Reflections
Reflections is a collection of faceted steel vases inspired by the interplay between geometry, light, and reflection.
Each vase is constructed from folded stainless steel surfaces that create a constantly changing appearance. Depending on the viewing angle and surrounding light conditions, the polished facets reflect their environment in unexpected ways, transforming the object throughout the day.
The collection blurs the boundary between functional object and sculptural artwork.
Inspired by Geometry and Light
The design language of Reflections is rooted in geometric forms and architectural surfaces.
Sharp edges and angled planes create a dynamic composition that captures and fragments reflections, allowing the vases to interact with their surroundings. Even without flowers, the objects function as decorative pieces that introduce depth, contrast, and visual movement into an interior.
A Distinctive Presence
Featured during Dutch Design Week, Reflections demonstrated Bloomming’s interest in combining industrial production techniques with sculptural aesthetics.
The reflective stainless steel surfaces create a striking contrast between precision and fluidity, making each vase appear slightly different as light conditions change. This quality gives the collection a timeless character that complements both contemporary and classic interiors.
Dutch Design Week 2010
The feature appeared within Excellent’s preview of Dutch Design Week, the Netherlands’ largest design event. The magazine highlighted the growing importance of the event as a platform where young designers, established studios, and innovative brands present new ideas and products to an international audience.
Among the selected works, Reflections stood out for its minimalist form language and strong material expression.
Product Information
Product: Reflections
Designer: Karin van der Zanden
Brand: Bloomming
Category: Vase Collection
Material: Stainless Steel
Finish: Mirror-polished reflective surface
Characteristics: Geometric, sculptural, reflective
Publication Details
Publication: Excellent – Leven & Wonen
Country: The Netherlands
Year: 2010
Section: Dutch Design Week 2010
Featured Product: Reflections
Designer: Karin van der Zanden
Brand: Bloomming
Original publication summary
“During Dutch Design Week 2010, Excellent highlighted Reflections by Bloomming, a collection of faceted stainless steel vases designed by Karin van der Zanden. The geometric forms and reflective surfaces transform the surrounding environment into part of the design, creating sculptural objects that change with light and perspective.”
