Andmag – Clock Delay by Bloomming
Turkish Lifestyle Magazine Highlights an Unconventional Dutch Clock
Published in Andmag, October 2008
Turkish lifestyle magazine Andmag featured Clock Delay, the experimental clock designed by Bas van Leeuwen for Dutch design studio STUDIObloomm (later Bloomming), in its design and trend section.
The publication presented Clock Delay as an innovative response to a modern culture of consumption, drawing attention to the clock’s exposed mechanics and unconventional way of displaying time.
Clock Delay
Clock Delay challenges the familiar image of a clock.
Rather than relying on traditional hands and a printed dial, the design uses three separate rotating wheels that represent:
- Hours
- Minutes
- Seconds
The current time is revealed at the point where the three wheels intersect. This unusual approach transforms the act of reading time into a more conscious and engaging experience.
Constructed from stainless steel and aluminum, the clock exposes the mechanical process normally hidden inside conventional timepieces.
Design Inspired by a Throwaway Society
According to the article, the concept behind Clock Delay emerged from the observation that many products are purchased, used, and discarded without any appreciation for how they work.
The designers sought to counter this tendency by creating an object that celebrates technology and mechanical ingenuity rather than concealing it.
By making the movement visible, Clock Delay encourages people to reconnect with the fascination of mechanisms and craftsmanship.
No Clock Hands Required
One of the most distinctive features of Clock Delay is the complete absence of traditional clock hands.
Instead, the interaction between the rotating gears becomes the display itself. The time is determined by observing where the hour, minute, and second wheels meet.
This unconventional method gives the clock a sculptural presence while maintaining its practical function.
Design as Conversation
More than a tool for measuring time, Clock Delay was conceived as a conversation piece.
Its exposed structure, moving components, and industrial appearance invite curiosity and encourage viewers to spend time understanding how the object works. The design rewards observation, making the passage of time visible in a way that conventional clocks rarely do.
Product Information
Product: Clock Delay
Designer: Bas van Leeuwen
Studio: STUDIObloomm / Bloomming
Materials: Stainless steel and aluminum
Dimensions: Approximately 35 × 35 × 48 cm
Category: Clock / Kinetic Sculpture
International Recognition
The appearance in Andmag contributed to the growing international attention Clock Delay received during 2008 and 2009. The project was featured in publications across Europe, North America, and Asia and became one of Bloomming’s most widely published early designs.
The clock’s combination of mechanical honesty, conceptual thinking, and sculptural aesthetics resonated with editors looking for products that challenged conventional expectations.
Publication Details
Publication: Andmag
Country: Turkey
Issue: October 2008
Section: Trend
Featured Product: Clock Delay
Designer: Bas van Leeuwen
Studio: STUDIObloomm / Bloomming
Original publication summary
“Clock Delay is an unusual clock that displays hours, minutes, and seconds on three separate rotating wheels. Designed in stainless steel and aluminum, it was created as a response to a culture in which products are bought, used, and discarded without appreciation for the technology behind them.”
