Clover Selected for Production at 100% Design Rotterdam
Published in Frame Magazine, 2004
During 100% Design Rotterdam, Frame Magazine highlighted several promising projects emerging from Design Academy Eindhoven. Among them was Clover, a chair redesign created during a masterclass led by renowned furniture designer Gerard van den Berg.
A Design Academy Eindhoven Masterclass
The project originated from an intensive workshop in which fifteen Design Academy Eindhoven students were challenged to reinterpret existing furniture designs from Gerard van den Berg’s Label collection.
Rather than starting from scratch, students explored how existing designs could be transformed into new products through experimentation, prototyping and collaboration.
Clover
Designed by Sofie Hoenselaars, Clover introduced a distinctive laced detail running along the backrest, allowing the chair to be visually “dressed” while creating a recognizable identity.
The redesign was selected for production by the manufacturer of Gerard van den Berg’s Label collection, making it one of the most successful outcomes of the masterclass.
From Concept to Production
Unlike many student projects that remain prototypes, Clover progressed through the complete development process and entered production.
The article notes that a team of Design Academy Eindhoven students worked alongside production staff throughout the realization process, providing a rare opportunity to experience furniture manufacturing from concept to finished product.
Bas van Leeuwen’s Involvement
Among the students involved in the Clover project was Bas van Leeuwen, pictured in the article together with fellow team members.
Participation in the project provided first-hand experience in product development, collaboration with industry partners and the transition from experimental design concept to manufacturable furniture product.
Publication Details
Publication: Frame Magazine
Event: 100% Design Rotterdam
Year: 2004
Featured project: Clover
Lead designer: Sofie Hoenselaars
Institution: Design Academy Eindhoven
Masterclass leaders: Gerard van den Berg and Alain Berteau
Team member featured: Bas van Leeuwen
