Grazia Casa – Clock Delay by Bloomming
Clock Delay Featured Among Contemporary Interpretations of Time
Published in Grazia Casa, Italy, 2009
Italian interiors and lifestyle magazine Grazia Casa featured Clock Delay, the experimental clock designed by Bas van Leeuwen for Bloomming, in a curated selection of innovative clock designs.
Presented alongside works by renowned contemporary designers, Clock Delay was highlighted for its ability to transform the familiar concept of a clock into a captivating mechanical object.
An Extraordinary Everyday Object
Under the heading “Eccezionale quotidiano” (“Extraordinary Everyday”), Grazia Casa described Clock Delay as:
“An experiment that captures the eye.”
The publication recognised the design for challenging traditional expectations of timekeeping and for turning a functional household object into a visual experience.
Clock Delay
Unlike conventional clocks, Clock Delay does not use hands or a traditional clock face.
Instead, the clock consists of three rotating wheels representing:
- Hours
- Minutes
- Seconds
As the gears slowly rotate, the current time can be read at the point where the three wheels intersect. The mechanism itself becomes the display, exposing the normally hidden workings of a clock.
Constructed from stainless steel and aluminium, Clock Delay combines engineering, movement and sculpture in a single object.
Design Philosophy
Clock Delay was created from a fascination with the beauty of mechanisms and the growing tendency of modern products to hide their inner workings.
Rather than disguising technology, the design celebrates it. The visible gears, moving elements and exposed construction encourage curiosity and invite viewers to engage with the object.
Reading the time becomes a small ritual rather than an instant glance.
The project reflects Bloomming’s early interest in creating products that combine conceptual thinking, interaction and craftsmanship.
Part of a Larger Discussion About Time
The Grazia Casa feature explored different contemporary approaches to representing time, from minimalist clocks to conceptual experiments.
Clock Delay stood out because it reveals the mechanics behind timekeeping rather than simplifying or concealing them. The design demonstrates that a clock can be both a functional object and a conversation piece.
Product Information
Product: Clock Delay
Designer: Bas van Leeuwen
Studio: Bloomming
Materials: Stainless steel and aluminium
Dimensions: Approximately 35 × 35 × 48 cm
Category: Clock / Kinetic Sculpture
International Recognition
The feature in Grazia Casa contributed to the growing international visibility of Clock Delay. During this period the design appeared in magazines and publications across Europe, North America and Asia, becoming one of Bloomming’s most widely published early products.
Its unconventional interpretation of time and mechanics resonated with editors looking for design objects that went beyond pure functionality.
Publication Details
Publication: Grazia Casa
Country: Italy
Year: 2009
Section: Collezione Privata
Featured Product: Clock Delay
Designer: Bas van Leeuwen
Studio: Bloomming
Original publication caption
“Clock Delay by Bas van Leeuwen (Bloomming). An extraordinary experiment that captures the eye.”
